‘one-two’ is a campaign that tries to shift the focus back to an issue, most have forgotten about. Refugees. Specifically, to get those in Leros, Greece, to play football with genuine football boots. That’s why ‘one-two’ was created. Collaboratively, we chose to make a digital-led campaign, so that access was easier, so promotion could be achieved and to spread the word. We built on the phrase ‘one-two’ and decided to bridge the gap between sports and refugees.
Personally, I took an art direction role. Creating our fully-functional website, the brand identity and using my copywriting skills across every platform; explaining each section of the campaign and the reasons why.